Privacy Policy


Effective as of January 2019

HEC International Ltd., Singapore Branch ("we", “us,” or "HEC") has developed this policy statement to assist end users (referenced herein as "you" or "user") of the HEC family of sites in understanding why HEC (or its parent or one of its affiliated companies) collects particular personally identifiable information (the "Privacy Policy"). The following Privacy Policy summarizes the personally identifiable information gathering and use practices for HEC's various sites (collectively, as referenced herein, the “Site” (although collection or use of information will vary based on the Web site visited by you)). Personally identifiable information ("PII") includes information that can be linked to a specific individual, such as a name, address, phone number, or e-mail address.

What Information Does HEC Collect?


Contact Information: HEC may request or require contact information, such as your name, address, phone number, facsimile number, and e-mail address.

Demographic Information: HEC may collect demographic and general profile data (e.g., educational, professional, accounting, and geographic information).

Transactional Information: HEC may maintain a database of aggregated information about the transactions on the Site (e.g., tool or feature (and related database) utilization, registration information, and article, product, activity, or content selection data).

Financial Information: HEC may use credit card account information.

Technical Information: HEC may also collect Internet Protocol (IP) addresses from all users of our Site as well as the date and time of access and the Web page(s) accessed. HEC may also catalog your log-in information and the type of computer, browser, or operating system used by the user.

Location Information: HEC may provide certain features or services that rely upon device-based location information using GPS (where available), IP Address and crowd-sourced Wi-Fi hotspot and cell tower locations. To provide such features or services, where available, HEC and its partners and licensors must collect, use, transmit, process and maintain your location data, including but not limited to the geographic location of your computer or mobile device.

How Does HEC Use that Information?

To operate the Site and provide certain of its features, tools, and functionality (including any online application or solution) and otherwise improve the quality of the information and services HEC offers to you, HEC collects various PII (as described above) from different parts of its Site. HEC gathers most information during the registration or content submission processes it utilizes to allow for and to enable use of the Site and certain other software, solutions, information, and/or services. But, HEC may collect or request PII at other times, including, but not limited to, when reporting on operation of the Site, when you report a problem with the Site, when you complete survey forms, when you sign up for product or event opportunities through the Site, when determining your location, and when you request to receive communications from HEC.

The Site offers two different levels of access and service: (1) publicly available information areas and (2) registered user areas where an individual can access particular features, applications, courses, and tools (the "Registered User Section(s)"). Parts of the Site are informational in nature and publicly available to all users. Consequently, until you register, participate in surveys, sign up for a product or event, or receive information from HEC, you are able to browse areas of the Site without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information.

Below, is more detail on how HEC uses your PII.

Contact Information: HEC may use your contact information in connection with the provision of its products, solutions, services, and content, including such services or online software applications related to or enabling submission or storage of your PII, and to enable you to participate in the Site's activities, applications, sweepstakes, contests, promotions, and offerings. HEC may also use your contact information to facilitate registration for a particular product, to facilitate employment application opportunities, to advertise its services and the goods and services of third parties, to create a personalized or geo-specific experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the Site, material changes in our Site’s policies and agreements, new services HEC may offer, or otherwise. In addition, we may supplement the PII collected from you with information from other sources, such as from HEC’s parent, affiliates, or business partners, or engage in cross-border transfers of PII in order to provide or enhance our ability to provide or advertise our services and/or the services of others and to otherwise tailor the Site. Please also note that certain PII may be made available for public review on the Site in connection with the Site's communication forums. We also share your contact information with HEC’s parent, affiliates, agents, contractors, and business partners, as is necessary to provide or improve our products, services or online solutions, including any services for storage of PII or support of systems processing or storing PII, and to allow for the on-line registration for products, the online provision of software applications, the on-line submission of donations, for advertising purposes, for market analysis, and for internal business purposes.

Demographic Information: HEC may use demographic information for marketing, administrative, management, and monitoring purposes in order to continue to provide or improve the Site and its solution, product, or service offerings. In addition, HEC may share, license, and/or sell survey results and aggregated demographic data collected through the Site with its affiliates, business partners, the general public, the news media, and with the U.S. Government and state governments, not only as may be required by law, but also for advertising purposes, for release to third parties, and to participate in government programs and initiatives. But, such survey or aggregated information will not identify any particular user.

Transactional Information: HEC may share, license, and/or sell transactional data on an aggregated basis, which will not identify any particular user, with advertisers or other third parties, including our business partners, for business purposes.

Financial Information: HEC may use credit card or online payment information to process payments for products, programs, or services on the Site.

Technical Information: HEC may use technical information, such as your IP address or browser type, to help diagnose problems with our servers, analyze Site usage trends, track user movements on the Site, and to otherwise manage and monitor our Site.

Location-Based Information: HEC may use and share your location data, including the real-time geographic location of your computer or mobile device to provide certain location-based services to you on the Site. Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by HEC and our partners and licensees to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt in to their location services.

Business Transactions: In the event that HEC goes through a business transaction, such as a bankruptcy event, merger, investment transaction, or acquisition by another entity involving the sale of all or a portion of its assets, please note that the PII collected and retained by HEC may be among the assets transferred or reviewed. In the event a transaction of this kind occurs that results in the transfer of PII to a purchaser of all or a portion the assets of HEC, HEC will notify you via e-mail and/or place a prominent notice on the Site for thirty (30) days of any such change in ownership or control and the possible changes to this Privacy Policy.

Legal Action: HEC may disclose PII when legally required to do so in accordance with subpoenas, government requests or regulations, or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the Site or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of other end users or customers.

What About the Use of Cookies and Other Data Collection Techniques?

HEC or its contractors may use cookies, web beacons, tags, log-in files, and/or other similar data collection or tracking techniques to enhance and/or monitor your experience while using our Site. Cookies and other related techniques are generally pieces of information, which HEC uses for record-keeping purposes and which the Site may transfers to us and/or your computer’s Web-browser for storage on our server(s) or your computer’s hard drive. Cookies and other related techniques enable HEC to manage and/or customize your experience on the Site, including available advertisements. Cookies and other related techniques also make Web-surfing or site review easier by automatically performing certain functions such as saving your personal preferences and by providing targeted advertising. HEC, however, will not use cookies to record passwords or credit card or other financial information. Moreover, you can delete any cookies residing on your hard drive by following the instructions for your Web browser.

Many consider the use of cookies to be an industry standard. Consequently, your Web browser is likely set to accept cookies. If you would prefer not to receive cookies, however, you can alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, you should understand that it is possible that some areas of our Site will not function properly when you view them.

What About External or Third Party Web Sites?

To the extent hyperlinks or gateways (whether through banner advertisements, hypertext, or otherwise) are utilized to access external or third party sites, you should be aware that these external or third party sites may collect PII and are not controlled by HEC and therefore, are not subject to this Privacy Policy. This Privacy Policy applies only to the Site and will not apply to any other entities that HEC does not own or control or to persons that are not employees or agents of HEC. HEC suggests that you check the privacy policies of these sites to determine how the proprietors of these third party sites will utilize your PII.

What About Security & Data Integrity?

As is appropriate for the nature of PII collected and stored by HEC, the Site has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under HEC's control. HEC will also use commercially reasonable efforts to preserve data in its original form to the extent possible and as consistent with any processing that is direct by you or necessary for HEC to provide the Site or its related services, programs, and products as described herein. Although HEC has endeavored to create a secure and reliable Site, the confidentiality of any communication or material transmitted via the Internet cannot be 100% guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information via the Internet. HEC urges you to take every precaution to protect your PII when on-line.

What About “Opting-Out” of Data Collection and Use?

The collection, use, and distribution of your PII is necessary for HEC to provide certain features, products, applications, and services and to operate the Site. For example, all users who register for the Registered User Section(s), subscribe to online solutions or applications, purchase products, register for an event, program, seminar, or training, and/or seek to receive information or newsletters from HEC will need to agree to HEC's use and collection of PII. Once registered with the Registered User Section(s), HEC maintains your information so long as you are registered as a user and/or for HEC's services at the Site.

But, certain of HEC's other programs are completely voluntary and as you are otherwise permitted to browse through and access the non-restricted areas of the Site, you can decide on your own if you wish to provide your PII or opt-out of doing so. For example, if HEC conducts a survey, you do not have to participate unless you agree to do so.

HEC also provides you with the opportunity to opt-out of certain HEC business practices where your PII may be used. Specifically, users my opt-out of including the PII they provide to HEC in connection with the following activities: (i) inclusion in user postal mailings, (ii) e-mail communications sent by HEC, (iii) facsimile communications sent by HEC, (iv) particular advertisements, and (v) certain sharing arrangements with HEC's business partners.

Thus, to a large extent, you can control the information you provide or share with HEC and/or its business partners. Moreover, even when HEC contacts you, from time to time, regarding its products/services, the Site, or otherwise, if HEC sends you such a communication, HEC specifically provides you with the opportunity to opt-out of receiving similar future correspondence or to revise the frequency of any future communications by sending a request to HEC International Ltd., Singapore Branch, Attn: Privacy, (email:

California Online Privacy Protection Act Notice: Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. This is different from disabling certain forms of tracking by declining cookies in your browser settings, as browsers with the “do not track” setting enabled still have the ability to accept cookies. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, the Site does not currently interpret, respond to or alter their practices when they receive Do Not Track signals. Please note that third parties may collect personal information about your online activities over time and across different websites when you visit the Site or other online websites and services. To find out more about "Do Not Track," you may wish to visit

What About Correcting, Deleting, or Updating Information?

At any time, you may go to the Site and your personal account (using your username and password) to correct, modify, or delete the information you provide to HEC through the Site, namely, your name, demographic information, e-mail address, phone number, or address. In addition to the ability to make direct changes to the information stored in connection with your user/user profile, you may also send a communication to HEC International Ltd., Singapore Branch, Attn: Privacy, (email: ) with any requests or changes. Moreover, when you cease to use HEC's services or no longer wish to be included in HEC database, you may contact HEC International Ltd., Singapore Branch, Attn: Privacy, (email: ) to request to have your information removed from our database. In the event that HEC receives such a request or change, HEC may require you to confirm or verify any change to your record. Please note, however, that the collection and uses of certain PII is necessary to provide certain products and services through the Site and the deletion of such necessary information, e.g., an e-mail address, may render a particular service or HEC's ability to provide it inoperable.

California Residents:Companies that collect PII from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of having his or her information shared with third parties. HEC has elected the second option, and you may request that your PII not be shared with third parties by sending your request, including your full name, email address and postal address, to HEC International Ltd., Singapore Branch, Attn: Privacy, (email: ). California residents are also entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to

What About Children?

HEC cares about the safety of children on its Site and encourages parents and guardians to monitor their children’s use of the Internet. Although the Site is suitable for a general audience, the Site is intended for use only by users who are over 18 years of age. Accordingly, HEC does not knowingly solicit PII from children or send them requests for personal information. If you become aware that your child has provided PII to HEC, please contact HEC immediately so that such information can be deleted and HEC otherwise discontinues any further services provided to such child.

What About Governing Law?

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, U.S.A. The Site and the servers that host the Site are located in the United States. Any information you provided will be transferred to the United States. By visiting and using the Site and submitting PII thereto, you therefore authorize this transfer of your PII to the United States. If any part of this Privacy Policy is determined to be invalid or unenforceable pursuant to applicable law, then the invalid or unenforceable provision or part will be deemed suspended by a valid, enforceable provision that most closely matches the intent of the original provision or part and the remainder of this Privacy Policy shall continue in full force and effect.

What About Any Other Questions?

If you have any questions about this Privacy Policy, the information collection and dissemination practices of the Site, or HEC's use of your PII, you can contact HEC International Ltd., Singapore Branch, Attn: Privacy, (email: ).